Design and development of handbag collections for a fast fashion retailer, targeting Asian market. The styles developed for seasonal collections between SP'16 and SP'19 sales period aim to touch on seasonal key trends and complement apparel ranges with a feminine occasional and feminine casual look.
Objective
Collections consisting of simple, minimal structured shapes that can be used day-to-day. Timeless
and practical pieces and essentials that will stand
the test of time, with priority on material updates and elevated details that lend a premium feel to
the range.
Bowling bag-inspired profiles in PU combined with suede, tassels, braiding and knot details lean into the retro mood, removable shoulder straps in combnation with handheld straps offer versatility.
Result
